I can't seem to get enough of the name of this burger (pictured left), but I seem to be in the minority. Gee, shocker there! Me in the minority! Anyway, some Georgia steakhouse is being grilled by local residents for promoting a new 'black and bleu' sandwich that is said to be inspired by singer Chris Brown's vicious assault on former girlfriend, Rihanna. Okay, let me get this straight; that part I didn't like about the burger, but the fact that this restaurant had the cojones to name their sandwich after Rihanna and her black and blues was kind of entertaining. Come on! It's fun to poke fun at celebrities!
Anyway, someone from the Georgia restaurant, Chops & Hops posted a photo on Friday of the bleu cheese smothered steak sandwich on Facebook, along with a caption that said "@chrisbrown, @rihanna and us teamed up for an award winning celebrity sandwich. Put your hands on this Caribbean black and bleu sandwich." The post also stated, "Chris Brown won't beat you up for eating this unless your name starts with an R and ends with an A." Come on! That's clever copywriting!
Unfortunately, locals quickly pounced on the promotion saying that the chophouse showed bad taste in joking about Brown's 2009 Grammy evening attack. Why? I mean, don't get me wrong, I see the point in getting upset because it jokes about domestic violence, but by eating the sandwich, some guy is not going to go beating up a woman. It's just a name with obviously poor timing when it comes to jokes. One customer wrote: "What a thoughtless thing to write. Think about all of the battered women trapped in abusive relationships. Mark us down as 2 lost customers." Really? Did these people personally know Chris Brown or Rihanna? It sounds like some people are taking this a little too personally. The sandwich was based on those two personally and not all women who have been beaten.
Chop & Hops, who has a history of naming menu items for celebs, quickly apologized and yanked the sandwich from its menu. In fact, the owners of C & H put in a statement, "We and our staff DO NOT SUPPORT DOMESTIC VIOLENCE. Many of us have been affected by domestic violence in some manner and realize that this is no joke." The managers went on to say that it would donate six times the amount of money it made on sales of the sandwich to Project Safe Team 6, a non-profit that fights domestic violence. Um, hello? Whoever is handling the restaurants marketing is a complete idiot! That should've been the promotion from jump! Name the sandwich the same thing for the same reason, but all proceeds from the sandwich get donated to fight domestic violence. That would've brought customers in from all over to have your sandwich. Dumb move! In any event, the restaurant seems to be suffering the repercussions, and now they have to fight to make it right. One customer suggested that if they bring the sandwich back, which actually looks good and fits the name 'black and bleu', they should name it after an MMA fighter or a hockey player; anything except a woman who was beaten. I still think the name is great! But I am not for domestic violence!
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