WHAT DOES DEREK JETER AND TEMPUR-PEDIC BANANA HAMMOCKS HAVE IN COMMON?

     Move over Victoria! It looks like Captain Clutch has an even bigger "secret" and it's not women's lingerie. It turns out, future Yankees legend, Derek Jeter has his retirement plan in place and it includes becoming an underwear mogul, according to Page Six in the New York Post. "D.J.", as us Yankees fans like to call him, is apparently a secret co-owner of Frigo RevolutionWear, a customized men's underwear that has been branded as the "Tempur-Pedic banana hammock." These high-tech undies go for about $100 a pair and include a "soft lock adjustment system" plus a "patented pouch" which is being dubbed as the "Frigo Zone." Do I really need to tell you where this Frigo Zone is located? Let's just say it's where your bat and balls are stored. 

Photo by William Perlman

     D.J. has endorsed these expensive undies in the past, but his reps have been trying to keep it under wraps that he's even an investor in the top-shelf drawers. Apparently, the Yankees are concerned that Jete will become the next Jim Palmer. For those of you who are too young to even remember, Jim Palmer was a Hall of Fame  pitcher for the Baltimore Orioles, who was the spokesperson for Jockey underwear, where he became the face of the company appearing in print and TV ads and a even a billboard in Times Square wearing tight bikini briefs of every stripe back in the 1970s. In other words, he kind of became the laughing stock of the league, which I'm sure the Yankees are looking to avoid since this is Jeter's final season. Then again, I'm sure Jim Palmer got a lot of tail after that ad. Not that D.J. ever had a problem in that area. 

     Jeter is unlikely to appear in any ads as he told Page Six himself last year at a bash for a Frigo pop-up store, "It'd be too embarrassing." Jete allegedly attended the event because he's pals with Frigo CEO Mathis Ingvarsson, who Page Six recently found out has the same stake in the company as the Yankee captain. Ingvarsson explains the product as "It separates your genitals from the rest of your body. It lifts a little bit so guys feel the comfort." I don't know about you, bit I don't really want to separate my genitals from the rest of my body. The products marketing materials further explain the expensive undergarments: "Unlike other garments that keep things in place by compressing your package inward, Frigo provides support from behind so you won't feel constricted." 

     Jete has apparently been spotted wearing Frigo-branded outerwear, and has offered his endorsement without ever letting people know that he has ownership stake in the company. Jete's not alone when it comes to celebs having stakes in this company. Newly re-signed New York Knick Carmelo Anthony has some stake and so does entrepreneurial rapper 50 Cent, who doesn't know how to throw a baseball. Anyway, so what Jete is part owner in this company? Who's to say that he can't have a life outside of baseball. As far as a retirement plan after baseball this year, this might not be a horrible move for him. I have to admit; now, even I'm a little curious to try these undies on for size. Come on! Tell me you're not thinking it......