WHAT A BUNCH OF BOOBS!

There's nothing like waking up to a nice set of boobs in the morning. That's what I always say! Blushing bosses at the University of Kansas are less likely to agree. They've recently busted a Twitter feed that shows off some its coeds' best cleavages. The Twitter handle @KUboobs gets students to send in self shots of themselves in low-cut Jayhawks t-shirts. The handle has more than 58,000 followers and its own line of merchandise. This is genius! I mean I'm sure the only reason why I love this so much is because I'm a guy, but hey, women were the ones sending in the photos of their boobs, so how sexist can I be?

Anyway, school officials have apparently had enough of the so-called "boobment" (Ha! I get it! Instead of 'movement'?), and they fired off a cease-and-desist order to the page owner, Ken Soap, this past Tuesday. Seriously, University of Kansas? You have nothing better to do? Soap posted on the micro-blogging site soon after, "KU Boobs has been ordered to cease and desist by The University of Kansas by June 12, 2013. If you have ever wanted to submit a #kuboobs pic and never have, this is your last chance!" This last statement was a brilliant move on Soap's part because not only did his call to action lead to a surge in followers, but he was soon inundated with students' boob shots submitted with the #SaveKUboobs hashtag! This kid has a bright future in marketing! He had two brilliant ideas. First the Twitter page and then he drew in more people by calling out the school. It's absolutely amazing to see! And I'm not just saying this because it's about boobs! It could have been about hats...Okay, boobs help a lot. 

KU staff later revealed that they had no problem with the page, which is in no way associated with the Lawrence-based state university, but felt that Soap crossed the line by selling merchandise to promote the page because it violates KU's Federal trademark, which the University needs to protect. One KU staffer says, "We've asked them to stop selling that merchandise, not shut down the Twitter account. 

The trend actually started when a KU student, Tiffany Kent, tweeted a snapshot of her cleavage, with the hashtag #kuboobs, in a Jayhawks shirt as the basketball team struggled during an NCAA tournament game last year. After the photo was tweeted, the Jayhawks turned a 19-point deficit into a 1-point lead over the Missouri Tigers, and the new 'boobment' was born! About 30 colleges have since jumped on the bandwagon with fans setting up similar accounts. I have to admit the idea is brilliant. How can anyone hate boobs? They're nice to look at, the word boobs is funny, and they're nice to look at...Oops! Did I say that twice? Anyway, now I wonder if there is a Twitter page for Rowan boobs. I have to go check. Talk to you guys tomorrow!