In a world where people use smartphones to order dinner, catch a cab and find a hot date, Nivea, the German-based body products company, has just announced a new product called "NOSE," a mobile phone cover that works as an electric nose when paired with a downloadable app.
A person curious about their level of body odor activates the app and put the smartphone near his armpit. The electronic nose then picks up the smell and evaluates it based on an algorithm created after analyzing the scents of 4,000 other men. The app sniffs out the level of stench and sends the user a notification telling them how much they stink.
The people behind the "smellphone" decided to focus on it olfactory awareness solely on male B.O. because of a recent study published in the journal PLOS ONE suggesting that "the part of the brain that perceives odors is 40 percent smaller in men than women." The new "smellphone" technology is still in its beta testing phase, but the company stated, "We're introducing the app next month, but it won't work until the phone cover is available. Its up to Nivea on whether they want to sell those covers separately or as part of a package of body care products."
The project creators admit that people might not buy a smartphone cover just to detect male body odor, but wants people to take a whiff of the future. The best part about this creation is that it was made in Europe. Based on the Europeans who visit us here in the states, I would think they need this app more in Europe than the U.S. Sometimes, it's hard to believe that they even have deodorant in Europe. My wife and I have a joke when we smell bad body odor coming from someone. We joke that it's "okay, they must be European!" It's so wrong on so many levels, but prove me wrong. And notice the app was created in Europe and not in the U.S. Case closed!
Learn more about the "NOSE" right here: