There's a new wearable device called "Ruby," where all a woman needs to do is click her heels three times to get out of a situation with minimal awkwardness. The Ruby is part of an overall system called "Dorothy" (get it? click your heels three times?), a rectangular, Bluetooth-enabled device that sits on the side of the woman's shoe. The chip connects to their smartphone and activates after three rapid taps.
Ruby can do a few things, depending on how she's set. It can make a fake phone call to their phone or text up to three friends a message, and share a map of your location with those three friends. Dorothy's creators are from the digital creative agency, iStrategyLabs, based in Washington D.C. This the company who is responsible for other visionary products like a Twitter-controlled paintball gun and a mirror that takes and posts selfies to social media. I have to be honest, these sound like some pretty cool products.
As of now, the Ruby device is clunky enough that it would be pretty hard to hide from a date. It wouldn't even stay in place if a woman was wearing flats. The creators are still trying to fix a couple of concerns regarding the device. One is to try to make it about a third smaller and they're trying to build it into the shoe's insole. They're also hoping to improve the devices's battery life.
I have to say that if this product gets popular, dating could really suck. Thank God I no longer have to do it. I mean, for women, this is great because I'm sure not all dates run smoothly, but how about the men who are on really bad dates? Is there a device for us too? Why does this company just assume that it's only the women who are on bad dates? Just saying...
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